Sourcetop listens

Fresenius Kabi / CATSmart

Interactive product launch and educational site for continuous-flow blood processing technology machine.

Fresenius Kabi's proprietary continuous flow CATSmart centrifuge system is a completely new way to simultaneously separate, wash, and pack red cells. The revolutionary product is faster, quieter and smarter than the current methods and they needed a way to not only promote the system but to let user's see the difference. The site uses interactive modules, videos and promotes live events for their audience to fully experience the new product.

Category
Technology
Wordpress
Pantheon
Design
Uppings