When this leading heavy metal magazine was acquired by another media company, the new owners required a complete overhaul of the site, to reflect the magazine’s new branding. The existing site needed not only a complete update, but also an upgrade to a more robust content management platform, and a more powerful and integrated backend system.
We moved the client’s site from an outdated content management system (CMS) onto Drupal 7, a content management platform ideally suited to handling complex publishing demands. The existing site included a significant number of outdated, poorly implemented features – so we scrapped it and started from scratch, designing for maximum efficiency and agility.
The new site is fully responsive across desktop, mobile and tablet screens, and features live-updated news content from Apple News, as well as streaming video content in JWPlayer. We built a powerful custom version of Drupal’s widget builder, a flexible interface that enables Revolver’s admins to arrange text, images, videos and other page elements from an easy drag-and-drop interface.
We also implemented advertising using the DFP partner network, enabling Revolver to solicit ads from a wider range of partners, and display them dynamically across selected pages of the site.
Revolver’s rebranded site responds far more efficiently than before, driving increased traffic and stronger engagement. The live news and streaming video features are increasing time spent on site, while the enhanced DFP ad partner network has led to a significant increase in ad revenue.