Michael has been building web sites longer than he can recall, literally since their inception. And with IBM, Nestle and Unilever among his satisfied clients, he must be doing something right.

Key to his and Sourcetop's approach is a deep understanding of the demands and nuances of the agency client relationship. This derives from his early years as an award-winning designer, and has informed each of his roles throughout his career, manifesting itself as a client-driven focus on simplified solutions.

While Executive Vice President and Managing Director at Ammirati Puris Lintas, for example, he created the Solutions Center to coordinate worldwide advertising for the likes of Dell, GMC and UPS, and also developed the Creative Services Project Management Group.

As COO at PrintVision, a print technology and solutions consultancy for firms like Prudential, Starwood, and American Cancer Society, Michael supervised a suite of acquired technologies later sold to Ikon Office Solutions. At Ogilvy and Mather he was a Partner, responsible for launching the eighth floor digital playroom and transforming the mechanical group into a leading-edge digital production facility.

Michael's client sensibility was further enhanced by spending three years with the idiosyncratic Paul Rand; initially working on his book "From Lascaux to Brooklyn", then just about everything. The day-ending nature walks around the estate and the ensuing conversations remain some of the most valuable teaching sessions one could ever wish for.